Do you have a money-saving blog that you dedicate your time and energy to, but that just doesn’t seem to get the traffic you had hoped for? Money-saving blogs are among the most popular topics in the blogging industry because let’s face it, saving money is something just about everyone is interested in. But with so much competition, it can be really hard to carve out a spot for your blog and ensure it stands out.
If this sounds familiar then you’re going to want to read on. Here are five ways to ensure your money-saving blog stands out from the rest and you can increase your traffic.
Ensure Your Content Is Unique
The first tip is probably the most important and that’s to ensure your content is always unique. It can’t just be a repeat of what the competition is already discussing. Unique content will draw readers to your site because they know there is value there and information they won’t find elsewhere.
And on the topic of creating unique content, it also needs to be fresh. Updating content regularly will help to build your audience.
Provide Readers with Money-Saving Coupons
It’s one thing to read about ways to save money, but if you provide your readers with coupon codes that will make your site all the more useful. You can check out options like a coupon plugin for WordPress. This is a great tool that will help to grab the attention of readers. Just be sure to update the coupons as they expire, you don’t want to leave old coupons up on the site.
Market Your Blog on Social Networks
Marketing your blog is also essential to its success and one of the most effective and budget-friendly ways to do so is by promoting it on social networks. Create an official business account on the big platforms – Twitter, Facebook and Instagram – and start posting regularly. You will want to be sure you always link back to the blog so that you can drive traffic to the site.
Invite Guest Bloggers
Guest bloggers are a fabulous trick you can use, especially if they are an expert in their field. Chances are they will have their following, which means you may be able to attract all new readers to your blog. As long as the guest blogger fits with the concept of your website, it will be a perfect match.
Are You Using Visuals?
Ask yourself this question, is your blog a giant wall of text or are you careful to break it up with images, graphs, videos and so forth? A wall of text is just about the most unappealing thing possible from a reader’s point of view. You need to make the site engaging and interesting looking. At the same time, it needs to stay organized, uncluttered and easy to navigate. In other words, it’s a balance you need to achieve.
By using all of these tips you’ll start to see a marked improvement in the traffic to your money-saving blog.